Planning a restaurant renovation is often just the thing you need to give your business a lift. Not only will your restaurant run more smoothly, but your customers are also likely to enjoy the new upgrades and atmosphere as well. While a renovation can bring in a lot of positivity, there are several things to keep in mind so you can avoid any negative aspects. You’ll want to make sure the renovation improves your customer perception rather than hinder it. Many people don’t take well to change, so it’s more important than ever to ensure your restaurant renovation is backed by research and customer input as much as possible.
Research and Your Restaurant Renovation
One of the first things to do is get some input from your customers. Creating a few simple surveys or social media polls can give you valuable insight as to what your customers would like to see in your restaurant. Is the lighting too dim? Is the atmosphere welcoming? Maybe the tables feel too short or the seating too cramped. As a business owner, it’s easy to overlook these things because you aren’t actively participating in the dining environment every day.
Sending polls and surveys to your staff members can also offer additional input that would be useful. It’s possible there are some appliance or equipment upgrades that would streamline processes and help your staff offer a better customer experience, too.
Renovation Contractors – Timing, Layout, and Budget
Once you have an idea of what needs to happen, the next step is choosing your renovation contractors. Be sure to get references before selecting your restaurant contractor. There are many certified contractors in the Philadelphia area and finding the right one for your project is a decision that shouldn’t be taken lightly.
You’ll want to find a contractor that has an eye for the message you want to convey and understands your customer demographics. If you’re trying to attract children, you wouldn’t want the renovation to render your restaurant too serious or stuffy. Also, be sure to get a timeline of the project from the GC or CM. Restaurant renovation contractors are generally very busy, and some may not be able to start or complete your project for months. Lastly, be sure you get several bids, so you aren’t being overcharged for the project.
Communicating the Restaurant Renovation
Restaurant renovation is an exciting process and a great opportunity to advertise your business. Be sure to involve your customers as much as possible in the planning and provide updates on the progress along the way. Social media is a great tool for offering photos of the updates and reeling in customer support. You can also use email campaigns, SMS messages, or even loyalty programs to offer incentives that might offset any inconveniences. Once the renovation is complete, a grand re-opening is a great way to celebrate your restaurant’s new look. Inviting customers to be a part of these accomplishments will re-establish loyalty and urgency to support the business even further.
If you’re ready to begin your restaurant renovation and would like a free consultation, request one here.